Gratis Ebook herunterladen Viral Loop
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Viral Loop
Gratis Ebook herunterladen Viral Loop
Viele Menschen versuchen, schlauer täglich. Wie genau ist in Bezug auf Sie? Es gibt zahlreiche Mittel, um diese Situation zu wecken; Sie können Sie sich wünschen fast überall Wissen sowie Lektion finden. Allerdings wird es Ihnen mit sich bringen genau Ruf, was das Telefon als die empfohlene Sache zu bekommen. Wenn Sie diese Art von Quellen benötigen, die Einhaltung Buch eine hervorragende Auswahl sein. Viral Loop der Titel der Führung ist,
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Pressestimmen
One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended! (Chris Anderson, bestselling author of The Long Tail and Free)In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks any more. (Seth Godin, author of Tribes)Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read. (Robert Safian, Editor-in-Chief, Fast Company)Adam Penenberg's lively book opens a window to all of our futures. (Ken Auletta, author of Backstory)If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning. (Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die)Penenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a fortune. (Jeff Jarvis, author of What Would Google Do?)Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way. (Douglas Rushkoff, author of Media Virus and Life Inc.)An intriguing expose of a simple idea worth its weight in gold and then some. (Cairns Post)Word of mouth is nothing new in terms of marketing a product... This is "the power of pass-it-on", according to Penenberg, who looks at how an old idea has been made new again by the likes of Facebook, MySpace and Hot or Not... Penenberg writes accessibly about this "paradigm-busting phenomenon" and makes it all sound so simple. (The Sunday Mail Brisbane, and The Sunday Telegraph)Viral Loop tidily presents a history of viral case studies from analog to digital...This history of social networking benefits from in-depth first-person research. (Courier Mail)
Werbetext
A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.
Alle Produktbeschreibungen
Produktinformation
Taschenbuch 288 Seiten
Verlag: Sceptre (19. August 2010)
Sprache: Englisch
ISBN-10: 0340918691
ISBN-13: 978-0340918692
Größe und/oder Gewicht:
13,4 x 1,9 x 19,7 cm
Durchschnittliche Kundenbewertung:
4.2 von 5 Sternen
2 Kundenrezensionen
Amazon Bestseller-Rang:
Nr. 85.602 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
guter Content...interessante Sichtweisen / Ansätze...kann ich weiterempfehlenVielleicht irgendwann auf Deutsch erhältlich. Schließt leider Interessierte aus, die Englisch nicht beherrschen.
The book is a collection of interesting stories written in a way almost like fiction. So it makes for nice reading.However, if you are looking for getting ideas on how to outdo your competion or even specifc recipes on how to make your online product viral, the book will not help you!
My initial thinking was that this book would provide reasons for the viral spread of something. Rather it turned out to be more about the stories behind products and ideas that gone viral. That still proved very interesting and seems to reinforce the concept that there is no specific 'formula' for what makes something go viral.The book provides some interesting insight into many of the products and services we know well, such as Netscape and EBay, that have grow from humble beginnings into multi billion dollar businesses. The book does contain examples of how viral growth was seeded by things such as the Hotmail email signature tag.What the book probably best illustrates is how simple ideas can catch on and grow beyond the wildest dreams of their inventors. All you need is an idea and then some strategy to allow it to be shared. The Internet now makes such a strategy much easier but is does not however guarantee success by any means.The book is easy to read and is very entertaining. Inside it does contain the reasons why some products go viral but these by by no means can applies to other products. However, the book does demonstrate how very simply ideas, with virtually no formal marketing or advertising can grow astronomically with no investment except for networking people.
This was a good read for someone who has lived on another planet, as people have often accused me of doing, during the evolution of the internet. Though there are still those in my cohort who are discovering and being bewildered by advances such as email, I am not that far removed from the 21st century. For that reason if you haven't yet discovered social medium or are still terrified by the terms CPU and external hard drive, this might be a good primer to ease entry into modernity.This is a near painless view of what's happening all around us old timers in the post 9/11 period of American history. You probably need to do this if you were born in the pre-Korean "conflict" era.
This book is truly fascinating. The book covers the origins, the rise and fall of several dot coms.The author, interestingly, starts with Tupperware, a company that has nothing to do with the internet. Tupperware, however, was the first company to use social groups to sell. All pyramid schemes(Amway, Quickstar), operate using the same mechanisms.Some of the companies covered in the book are: hotmail, flickr, facebook, ebay, myspace, paypal, bebo, netscape, friendster, twitter, more. What's interesting is that all these companies grew virally with no advertising costs(payal was the exception, offering users 10$ to join). Most of them not only grew virally, but could not be displaced by newer companies who had deeper pockets and invested in advertising as well as financial lures. According to the book - once a viral network achieves a viral loop and a point on non displacement it cannot be stopped. That's debatable. Specially considering orkut had a huge user base and was quickly replaced by facebook in almost all countries. Similarly for email, even though yahoo and hotmail had a huge user base, users quickly switched to gmail. Facebook too is now on the email bandwagon. Companies need to stay current and offer fresh services to ensure that users see value.The way I see it, all these social networks will converge at some point. Or will stay separate but feed into the others' user base ensuring that the overall social ecosystem gets more robust.There is an interesting formula in the book related to viral co-efficient. Companies would require a viral co-efficient of over 1 to get into viral growth mode.Viral co-efficient = x*y>1 gives you viral growthEg: If you invite 10 friends and 15% joinViral co-efficient = 10*.15= 1.5 > 1If you invite 10 friends and 5% joinViral co-efficient = 10*.05= 0.5 < 1 and this network will not grow virally.The book is more about history than anything else and doesn't offer any real insight into the future or even the present (considering the book was written in 2009 when facebook was at 200 mill versus 500 mill today). That is a big failing since in terms of insights the book has nothing to offer. The stories keep you hooked and its fascinating to rewind to how some of today's titans started. And that by itself is a really good reason to read this book.
What's a social media relationship on Facebook worth? In my case, it's about $90 according to the author of Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves.To illustrate principles in his book, Adam Penenberg, author of Viral Loop provides this tool on Facebook for measuring `viral loop value' in the community. It uses an algorithm that takes into account Facebook's estimated valuation with your level of activity, the number and activity level of your friends, and your "influence."Unlike conventional audience members, users of social networks tend to be committed participants and contributors who create value to the network(s) they frequent. Thus, your value within the community is based on your level of participation.I recommend Penenberg's book. It is a tome dedicated to helping marketers understand implications of the viral coefficient. The viral coefficient can be used to track the growth, popularity and level of engagement. It measures how many new users are attracted by each existing user. And, in the case of social networks, it represents the number of new members each additional member attracts.To read a full review, visit: [...]
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